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6 Ways to Get the Most from a Postcard Marketing Campaign

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I am a firm believer in digital marketing; however, a few tried-and-true methods sometimes get forgotten. Postcards are one of them.  They are experiencing a comeback as business owners re-discover their powerful ability to deliver results.

Postcard marketing availability is now a simple, moderately priced sales tool thanks to websites that offer turnkey postcard marketing services. These printed pieces are now an effective tool for thousands of small businesses. Even large corporations and franchises are using colorful and often over-sized postcards to push their products, services, offers and brands.

People are paying more attention than ever to postcards they receive in the mail, and are responding to offers at higher rates due to an increase in digital variable printing that allow for more message customization.  Postcards are read more than other direct mail because they are easier to view at a glance and there’s no envelope to open.

You can quickly create a small scale postcard campaign without a big investment in time or money. Getting your postcards designed, printed and mailed to either your own mailing list or a targeted one you buy is quick and simple with one of the many web-based services that are available. Many companies compete for your business, so rates are highly competitive and you can get your cards printed and mailed in a few days.  Many companies will mail as few as 50 postcards at a time with better pricing given for larger quantities.

6 ways to get the most from a postcard marketing campaign:

  1. Plan ahead and create a specific purpose for your postcard campaign.
  2. Grab people’s attention. Postcards should be eye-catching, so be sure to include high-quality, full color photos or other striking images, graphics on a glossy postcard.
  3. Keep your message simple, even on oversized postcards. Short, bold headlines work the best. Make the most of both sides of the postcard.  The non-address side should have the biggest, boldest photos and colors. The other side should carry your offer, contact information and other details.
  4. Postcards are great for carrying timely messages, so think in timely terms. For example, postcards can convey messages or offers with a deadline, or customer reminders (your service contract expires in 30 days!). Your postcard should create a sense of urgency by encouraging quick action,
  5. Think multi-purposed.  Postcards can be used for many things, including reminders, gift certificates, coupons, new product announcements, openings, discounts, directing people to your web-site and even as tickets.
  6. Oversized cards – often 6×11 – stand out in the mail and are a great choice. They also give you more ways to include photos, coupons and even a map to your location.

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